Privacy Policy

Last updated: March 23, 2025

1. Introduction

TaxCompare ("we", "us", or "our") operates the website at tax.brilliantshoppings.com. This Privacy Policy explains how we collect, use, and protect information when you visit our site. By using our site, you agree to the practices described below.

2. Information We Collect

We do not require you to create an account or submit personal information to use our site. However, we automatically collect certain data through analytics and tracking technologies:

• Device and browser information — browser type, operating system, screen resolution, and language preferences.
• Usage data — pages viewed, time spent on pages, clicks, scroll depth, and referring URLs.
• IP address — used for approximate geographic location (country/region level).
• URL parameters — we may read tracking parameters (such as ref_id and sub1) from the page URL to attribute traffic to advertising partners. These values are passed to affiliate networks when you click outbound links.

3. Google Analytics

We use Google Analytics 4 (measurement ID: G-Q3CZ6BYW42), a web analytics service provided by Google LLC, to understand how visitors interact with our site. Google Analytics uses cookies and similar technologies to collect and analyze usage data.

Information collected by Google Analytics may include:

• Pages visited and navigation paths
• Session duration and engagement metrics
• Device type, browser, and operating system
• Approximate geographic location
• Conversion events (e.g., clicks on outbound affiliate links)

Google's use of this data is governed by the Google Privacy Policy. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

4. Microsoft Clarity

We use Microsoft Clarity (project ID: w20ffze2eb), a user behavior analytics tool provided by Microsoft Corporation. Clarity helps us understand how visitors interact with our site through session recordings and heatmaps.

Information collected by Microsoft Clarity may include:

• Mouse movements, clicks, and scroll behavior
• Pages visited and navigation patterns
• Session recordings (personal information is automatically masked)
• Device type, browser, and screen resolution

Microsoft Clarity does not collect passwords, payment details, or other sensitive input fields. For more information, see the Microsoft Privacy Statement.

5. Affiliate Links & Advertising Disclosure

This site contains affiliate links to third-party tax filing services, including but not limited to Credit Karma, TurboTax, H&R Block, TaxAct, and TaxSlayer.

When you click an affiliate link, you may be redirected through an affiliate tracking network (e.g., Affinity) before arriving at the third-party service's website. During this redirect, certain information — including a click identifier and partner ID derived from URL parameters — is transmitted to the affiliate network to attribute the referral.

We may earn a commission if you sign up for or purchase a service through our affiliate links. This compensation may influence which services are featured and how they are presented on our site, including editorial positioning and visual prominence. However, our comparisons are based on publicly available feature and pricing information.

6. Cookies

Our site may use the following types of cookies:

• Analytics cookies — set by Google Analytics and Microsoft Clarity to distinguish users and track sessions.
• Behavior tracking cookies — used by Microsoft Clarity for session recordings and heatmaps.
• Third-party cookies — affiliate networks and linked services may set their own cookies when you click outbound links.

You can manage or disable cookies through your browser settings. Disabling cookies may affect site functionality.

7. Third-Party Services

When you click a link to a third-party tax filing service, you leave our site and are subject to that service's privacy policy and terms of use. We are not responsible for the privacy practices of third-party websites.

8. Data Retention

We do not store personal information on our servers. Analytics data is retained by Google according to their data retention policies. We have configured Google Analytics with a 14-month data retention period.

9. Your Rights

Depending on your jurisdiction, you may have the right to:

• Request access to data collected about you
• Request deletion of your data
• Opt out of tracking and analytics

To exercise these rights, please contact us at the email address below.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last updated" date. Your continued use of the site after changes constitutes acceptance of the revised policy.

11. Contact

If you have questions about this Privacy Policy, please contact us at: privacy@brilliantshoppings.com